Last summer, the Central Vermont Chamber of Commerce and
others urged area residents to explore local attractions and
recreation in their leisure time and to shop locally. In December,
the Chamber and the Barre Partnership stressed that shopping
locally strengthened the community, strengthened local businesses
and supported local employment.
A survey of businesses showed that the message had an impact
on consumers and contributed to better-than-expected holiday sales.
With matching dollars from the Vermont regional
marketing program, the campaign spent $7,000 in 2008 running nearly
1,000 radio spots. The Chamber believes the campaign is worth repeating
even though state funding is no longer available. It is looking
to area businesses to step forward and make their “shop locally”
voices heard.
Union Institute & University has made a major commitment to the 2009
campaign. The Chamber will again make a significant investment. Others have
expressed their support. Together, we can provide an important boost to
the local economy.
Many residents shop locally as a matter of course. Others need constant
reminders. The goal of this campaign is to provide the reminders that keep
tens of thousands of dollars in Central Vermont.
Every dollar raised will be used entirely
for media purchases. No level of participation is too small. Won't
you add your business to the list? Participate with any amount. Sponsor
the campaign with $100 or more and be mentioned in ad tag lines.
To view current sponsors click here.
Click
Here to sign up to participate!